The is a big hype about keywords. You hear about this keyword and that keyword. That this keyword is the top dog. Which keywords sell? The most important thing to know as an information or online marketer is which keywords bring about the best conversion of surfers to buyers.
The term keyword was coined by online marketers as a word that surfers type into google when they are searching for information in order to solve a problem or find a solution. For instance you go to google and type in the keyword phrase cheap "air travel".To an internet marketer that is termed a keyword. The whole idea of internet marketing is to find relevant keywords that people are searching for to make a ton of money.
The main reason why most people fail at internet marketing is that they dont know how to select keywords that align buyers with a product. Advertisers often promote to customers that are not ready to buy or are in the preliminary stages of the purchase cycle.
To get good at this skill you have to decide which industry you are going to promote and tnen do some research on keywords relevant to your campaign. If you dont spend quality time on your keyword research you will be like thousands of people who have tried internet marketing and failed miserably.
You may or may not have heard of the long tail keyword. Using these types of keywords can greatly benefit a marketer. Let us take the dog training niche as an example. A typical keyword for this niche would be "dog training". Although this is a keyword it is not a targeted or specific keyword that would benefit a marketer in making a ton of money. There are many types of dog training i.e videos, books, live tutorials etc. The keyword is too broad and not considered a long tail keyword.. A better example of a long tail keyword would be "pug chewing problem guide". This is a long tail keyword that is very relevant.
Long tail keywords have many benefits. they are great for article marketing and have very little competition and convert very well. It is better to take quality over quantity. You will be more profitable with long tail keywords than broad keywords.
If you optimize your website to target long tail keywords you will be more profitable in your marketing efforts and rank higher in your search engine results. So to know which keywords sell, long tail keywords.
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