To know how article marketing works you have to know what it is all about and what it entails. The art of writing articles is just one part of it. To begin with an article is a 400-750 word piece of content witten by a person that is called an author.
This person writes about what he is knowledgeable about. He could write about any topic that people would be interested in. He could write an article on "How To Train Your Dog To Clean The Yard". This type of article will interest a certain type of people in a niche. A niche is a market of people that are hungry for example, dog training related information or products.
An author has to sign up and open an account with an article directory. There are hundreds if not thousands of article directories across the web. Examples of top directories are Ezine Articles and Article Marketer just to name a few. Ezine Articles gets the most traffic while Article Marketer distributes articles to the widest and deepest distribution of article directories and ezine publishers on the net.
The reason why an author publishes an article is so that he can get one way back links to his website. Now his article is not a sales letter. He writes informative articles on the topic of his choice. But at the end of the article is a resource box where he/she puts a link to his/her website. If the reader likes his/her article and finds it informative then he/she might be compelled to click on the authors link and visit his/her website for more information or even to purchase a product or service.
How article marketing works is that when the article is submitted to all the article directories the resource box is in view of thousands of people in various article directories and also ezine publishers who publish newsletters to their list of thousands of subcribers.
This makes or gets the links in the resource box the chance to be clicked more times. So article marketing is a fast and proven way to attract new buyers and it does not cost a dime. You just write an article and submit it to the article directories, content publishers, e-groups and forums around the world wide web. You don't have to worry about spam filters because your customers come to you.
You don't have to pay per click with adsense or adwords and you instanly build trust in the heart and mind of your target audience.
Article marketing is better than blogging or pay per click, if you create a blog you still have to entice people to come to it. Article marketing allows you to post content (along with a link back to your site) on other people's sites, piggybacking on their marketing efforts. So they attract vistors why you gain sales by their efforts.
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